It was announced today that Selena signed a contract with Adrenaline Inc. to launch a new perfume in 2012. Check out the press release issued:
Hallandale Beach, Florida, July 14, 2011 / PRNewswire / - Adrenalina (OTC-PINK: AENA.PK), a brand with the lifestyle of radical and adventurer, announced today its expansion plans and identity into the world of fragrances . The company signed a licensing agreement with a fragrance entertainment star, Selena Gomez. The Adrenaline, along with Selena, will develop, manufacture and distribute the fragrance of the singer in the world. The fragrance of Gomez is expected to be launched in spring 2012. Ilia Lekach, president of Adrenalin, said: "We are excited to work with Ms. Gomez, and will release new details concerning the perfume as we approach the release date."